RELEVANT WORK EXPERIENCE
GLOBAL CAMPAIGN PRODUCER, H&M
| THIS ROLE IS BEING RENAMED AS CONTENT MANAGER |
GLOBAL CAMPAIGNS | GLOBAL EDITORIAL CAMPAIGNS | NON-TRANSACTIONAL MARKETS WEBSITE | SUSTAINABILITY SITE
April 2019 – Current
Setting up campaigns on a master level for global rollout, based on handover from production managers.
Broadly explained this includes:
- Create product bags in the product management system
- Export image assets from Sketch
- Create, build and schedule landing pages, teasers, banners, email content blocks, Push, re-directs and/or nodes in Adobe Experience Manager
- Manage and test translations and other local deviations, finalize and publish
For the last year I’ve been part of a smaller team consisting of 5 persons, building a new type of campaigns called Editorials; more content heavy projects, usually supposed to live longer on the site. These usually have more complicated setups, like a main hub with several subpages for example. Due to the concept being new, we’ve had a big part of creating the way of working:s for it.
As a side project I’ve also been responsible for the non-transactional sites (one for the northern hemisphere and one for the southern).
Very simply explained this includes:
- Setting up and schedule campaigns in WordPress according to a set publishing plan
- Setting up email blocks, including manually adding local prices
- Maintain customer service pages in WordPress
- Being ”the go to person” for any queries related to the non-transactional markets
COMMUNICATIONS COORDINATOR, SYMPLIFY
July 2017 – March 2019
As sole ”marketing person” with my own one woman team within the bigger sales- and consulting team, I was generally managing everything regarding the marketing communication at the company. My responsibilities covered (among other things) the website management, production and designing of marketing material, designing ads and to be the project manager when planning events.
FRONT END DEVELOPER, COPILOT
March 2017 – June 2017
Placed as consultant on the communication section, Client & Market Development (CMD), at PwC, as web developer/ web editor. During my time there I was partly in a migration project, renewing the Swedish website, but my primary focus was to publish content and, cooperating with a corporation writer, edit and send out newsletters.
WEB DEVELOPER, ALLREADY SOLUTIONS
March 2016 – February 2017
I started my time at AllReady with 3 months internship, upon which I became a full time employee. The tool delivered was an event booking system, where my foremost task was to design and code invitation forms and mail to different events, such as movie premieres and conferences, as well as designing newsletters. The clients have been everything between event planners to larger, national companys.
TRAINEE AS WEB DEVELOPER, ZOCOM
October 2015 – December 2015
During my first internship within the Frontend education I got the opportunity to deepen my knowledge in working with wordpress as a tool.
OFFICE HOLDER, DESTINATION GOTLAND’S PORT TERMINAL IN NYNÄSHAMN
June 2006 – May 2016
For 10 years I had the privilege to work with a fantastic team, in a workplace where you basically have to become a problem solver, work during the most unpleasant hours, get an awesome experience of handling people through customer contact and keeping your calm in even the most stressful of situations.
EDUCATION
2 YEAR EDUCATION: FRONTEND DEVELOPMENT, NACKADEMIN
(FALL 2014 – SPRING 2016)
INDEPENDENT COURSES:
PUBLISH FOR THE WEB AND WEB DESIGN I, HÖGSKOLAN KRISTIANSTAD
WEB DEVELOPMENT 1 INTRODUCTION, LULEÅ TEKNISKA UNIVERSITET
DIGITAL IMAGES, UMEÅ UNIVERSITET
GRAPHICAL DESIGN FOR THE WEB, UPPSALA UNIVERSITET
(ALL OF THE ABOVE DURING SPRING 2014)
1 YEAR EDUCATION: PROGRAMMER, JENSEN EDUCATION
(FALL 2012 – SPRING 2013)
SKILLS
SKETCH
PHOTOSHOP
INDESIGN
ILLUSTRATOR
COPYWRITING
ADOBE EXPERIENCE MANAGER
WORDPRESS
WIX
BLOGGER
HUBSPOT
HTML/CSS
PRODUCT MANAGEMENT SYSTEMS
DIGITAL ASSETS MANAGEMENT SYSTEMS
SEARCH ENGINE OPTIMIZATION
MARKETING AUTOMATION
INBOUND MARKETING
CROSS-CHANNEL MARKETING (I E MULTICHANNEL MARKETING)
INTERESTS
Running and/or walking outside
Writing: Blog, novels, poetry
Reading: Books, blogs, articles
TV-games: Playstation 4 Pro, Nintendo Switch
Embroidery